While the financial crises are hitting the entire world economy and people are scared about their business then it is more important than ever to improve your website and your online business venture.
The latest reports show that fraud hit 7,5% of Americans in 2008 according to Gartner, that’s are alarming figure which you need to be aware of now!
On the other hand you need to drive traffic and customers to your business and you will need to accept credit cards together with other payment methods to survive in the competition of getting orders.
Do you know that you only have 15 seconds to tell your website visitors what you want to sell them? And did you know that most people will click away from your website if you don’t offer them a easy way to pay for the product you want to sell them?
That’s true, even the best website with the best products or services will not get orders if you not make the payment process easy. Credit Card Payments is no.1 to offer your customers next to alternatives like PayPal and Google Payment.
Many Online Merchants are stuck with the approval process to become a merchant account for their business, and I can understand them, it can be overwhelming what the banks require and the applications to fill. But it is necessary to go through the process, don’t be a lacy business man, sit down take the time it takes to complete the application and to prepare your website to be compliant and get the love from the Acquires you need. Some of the most common mistakes a merchant is doing while applying for a Merchant Account is;
- – No Privacy Policy
- – Missing Return Policy
- – Missing Refund policy
- – Missing Terms and Conditions
- – No Visa or MasterCard logo on the website
- – The application is not filled correctly; false or mistaken information’s are filled in.
Have this in place and you are good. If you think that you are into a business which do not is accepted by the various processors, then don’t lay or show a website which isn’t the one you are want to process credit cards for. We open to your Merchant Service Agent and tell them the truth often many Merchant Agents have several banks and processors available and if they know the real case they find a solution.
Make sure you pay attention to fraud, MaxMind is one of the ways to go to protect your business from credit card fraud once you got it in place, it will keep down your chargeback ratios and also ensure that you don’t accept payments from people which are out for a scam, you don’t get a 100% insurance but it is close to.
For merchants which can’t comply in the Visa or MasterCard regions their business belongs to, they have the possibility to incorporate an Offshore company with some Offshore Agency, this often comes as a complete solution where you get a legit Offshore Company, Offshore Bank Account with IBAN number and this can then be connected to a Merchant Account to accept credit card payments. Often it is worth to go this way, and it isn’t complicated
